The 5 Dials of Return on Investment (ROI)

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Programma della lezione

– Understanding what return on investment (ROI) means in the context of dental marketing and why it's essential

– Placement of specific and measurable goals for your marketing campaigns

– Analyzing the cost of acquiring each new patient through marketing efforts

– Protocols for advertising dental service

– What should you include in your advertisement?

– How to add more influence to dental marketing?

– The return on investment (ROI). Tracking strategies

– Calculating return on investment (ROI) for advertising and marketing

– Strategies to convert every possible lead

– Identifying and overcoming lost opportunities.

Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorative dentist, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.

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Dental Marketing and Dental Business Administration: Strategies for Success by Dr. Christopher Phelps

Christopher Phelps

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Amazon best-selling author of the book, "Grow Your Dental Membership Plan" and The Complete Book On Dental Marketing. A certified Kolbe Trainer and an expert in the science of ethical influence and persuasion having earned his Cialdini Method Certified Trainer (CMCT) designation. The founder and president of Golden Goose Scheduling, The Phelps Institute, Your Marketing CEO, Dental Membership Direct and is a lead trainer at Sunrise Dental Solutions.

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