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Dental business development tools: online promotion and brand building
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Dental business development tools: online promotion and brand building
Anna-Maria Yiannikos0:01
Introduction and Webinar Objectives
6:22
Marketing: Definition and Principles
16:34
Video Testimonials: Strategy and Workflow
21:32
E‑brochures, Newsletters and Patient Loyalty
35:02
VIP Seminars: Planning and Execution
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Cosa è incluso in
Questo il webinar
Dettagli
1o 32m
1.5 CE Credits

Inglese
Accesso alla registrazione durante il periodo di Premium
Programma della lezione
– What is marketing?
– Marketing tools:
- Video testimonials
- Testimonial book
- E-brochure
- Newsletter.
– Patient loyalty: myths and reality
– Guide to creating video testimonials
– Newsletter: details and important aspects
– VIP seminars: preparation stages and topic selection
– Influencers in the promotion of the clinic
– Internet marketing:
- Website
- Webinars
- YouTube
- Social media
- Online consultations.
– Tactics in relation to negative reviews
– 10 main factors characterizing the quality of a dental clinic
– 3 important characteristics of the clinic for the patient.
Recommended for: Orthodontists, Prosthodontists, Functional dentists, Pediatric dentists, Endodontists, Restorers, Periodontists, Implantologists, Oral and maxillofacial surgeons, Dental technicians, General dentists.

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