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Строим личный бренд: план действий
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Programma della lezione
– Этапы формирования личного бренда:
- строить и открывать
- привлекать и масштабировать
- конвертировать и добиваться успеха.
– Правила "золотого круга": что, как и почему?
– Развитие личного бренда: как пациенты находят врача
– 5 преимуществ сильного личного брендинга
– Социальные сети и контент-маркетинг
– SWOT- анализ: методика и преимущества
– Правило 20/80
– План действий: от окончания университета до открытия клиники
– SMART- задачи: принципы ведения экспертного блога
– Закон диффузии и инновации
– Ошибки при построении личного бренда.
Lettori (1 persona)
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