Строим личный бренд: план действий

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Programma della lezione

– Этапы формирования личного бренда:

- строить и открывать

- привлекать и масштабировать

- конвертировать и добиваться успеха.

– Правила "золотого круга": что, как и почему?

– Развитие личного бренда: как пациенты находят врача

– 5 преимуществ сильного личного брендинга

– Социальные сети и контент-маркетинг

– SWOT- анализ: методика и преимущества

– Правило 20/80

– План действий: от окончания университета до открытия клиники

– SMART- задачи: принципы ведения экспертного блога

– Закон диффузии и инновации

– Ошибки при построении личного бренда.

La lezione è inclusa nei seguenti corsi:

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