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Profitable dental business. World experience

Larry Rosenthal
Blake Hadley
Allen Schiff
Laura Nelson
Eirik Aasland Salvesen
Alex Zlatin
Dettagli del corso
Lezioni del corso
Lezioni del corso
Lettori
Archiviato
Cosa è incluso:
8 lezioni (10o 5m)
Inglese

Descrizione

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Lezione 1.Personal brand in the dental business: how to act in 2021

– The history of creating a personal brand. The path of the lecturer

– The philosophy of the dental business

– What is the brand and logo?

– The concept of «The Smile-Lift»

– Education: training and teaching

– Determining the value of success

– Ways to expand your presence in the market

– What makes you unique?

– Quality of treatment: Rosenthal's experience

– Key aspects of the consultation

– Promotion of services in social networks: creating the image of the clinic.

Lezione 2.10 ways for growing your practice’s Instagram following

– Instagram statistics and вenefits

– Strategies for increasing Instagram followers

– Ways to increase followers engagement

– Bloggers and influencers: principles of interaction with the clinic

– Evaluation of the activity of followers on Instagram

– Content plan: frequency, subject, time

– Advantages of photo and video content.

Lezione 3.Fraud & Embezzlement in Dentistry

– 4 major areas of concern of the manager

– How to detect the misappropriation of funds?

– Why there is a possibility of embezzlements

– Signs of a fraud in the clinic

– Analysis of the «day» sheet

– Examples of fraudulent schemes:


- Computer programs

- Lapping example

- «Ghost employee»

- Insurance companies

- Purchase of consumables.


– Prevention of embezzlements in the clinic

– Algorithm of actions when an employee is suspected of embezzlement.

Lezione 4.Making the team: hiring, culture, professionalism, productivity

– Clinic administrator: why is this important?

– Additional team education

– Basic business structures: areas of responsibility in a dental clinic

– Reasons for the loss of patients: service

– The basic cycle of small business: features of a dental clinic

– Motivation of the team: how and why?

– Analysis of the sales cycle

– Culture of communication with the staff

– The main aspects of teamwork.

Lezione 5.Growing your practice with effective Facebook marketing

– What is effective marketing on Facebook?

– The patient of today: features of promotion through social networks

– Goals and objectives of the dental team

– Three "R" marketing:


- Reach

- Relationships

- Reputation.


– Promotion and targeting of Facebook posts

– Benefits of marketing on Facebook and Instagram

– Empathy-based Marketing

– Building a reputation through reviews.

Lezione 6.Digital marketing in dentistry

– What the world looked like before the advent of digital marketing;

– How digital trends and trends in the dental industry have changed and developed in recent years;

– How the old customer funnel differs from the new model;

– How to attract and retain new patients with specific digital marketing tactics (website, Facebook, LinkedIn and Instagram);

– Difference between organic and paid activity, branding and direct marketing.

Lezione 7.Principles without which it is impossible to build a dental business

– The business mechanism of dentistry;

– Re-care - Building, running and maintaining a profitable preventative department;

– Treatment management - Staying organized and in control of all your treatment plans;

– Case acceptance - The regulations for presenting treatment VS increasing case acceptance - Is it really a conflict?

– Accounts Receivables - staying on top of funds owed to you for services rendered.

Lezione 8.Marketing in dentistry in 2021

– What is marketing? Definition and its application;

– How marketing fits with the overall strategy for your clinic?

– 10 practical website tips to increase your position in organic search results and patient conversion;

– Traditional marketing approaches in a post-pandemic world.

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Lettori 6

Director of the Aesthetic Hands on Continuum at The Rosenthal Institute at New York University. The Rosenthal Institute for Aesthetic Dentistry at the New York University College of Dentistry is the nation's first comprehensive program to train dentists in the burgeoning field of aesthetic dentistry.
 
Founder and President of My Social Practice. He is passionate about helping dental practices use out-of-the-box thinking to create stories that spread on social media.
 
Has over 35 years of experience in the areas of dental practice management. President of the Academy of Dental CPAs. Managing member of Schiff & Associates, LLC (S&A).
 
Award-winning, international speaker & the founder of Front Office RocksTM, a virtual training platform for dental teams that teaches office systems and methods to help practices achieve exceptional customer service.
 

OHI-S is the world's leading educational platform for dentists worldwide!

 

Our core product is training led by the top global speakers in all branches of dentistry. On our platform, you will find courses covering every dental specialty. We offer a comprehensive range of educational formats: congresses, seminars, hands-on workshops, and online courses.

 

We provide education in 7 languages: English, Spanish, Portuguese, German, French, Ukrainian, Russian.

 

Our offline projects take place in the most picturesque locations around the world: Kyoto, Florence, Rome, Bologna, Vienna, Berlin, and Prague. Our clients always have a unique opportunity to combine acquiring valuable knowledge with experiencing rich cultural environments.

 

OHI-S is not just a platform, it’s an entire ecosystem for professionals. Our mobile application, marketplace, and specialized social network connect dentists from all corners of the globe, creating a powerful community for knowledge exchange and collective growth.

 

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Inviando la richiesta, do il consenso al trattamento dei dati personali e accetto ilContratto di offerta pubblica